Case study 07
Community participation · Human-centred digital experience
Love Notes Around the World is a volunteer-led platform created to spread hope, encouragement and emotional support.
The brief
01The delivery challenge
02People facing cancer and other serious life challenges can experience isolation, fear and uncertainty. Many others want to support them but may not know what to say or whether their message will be appropriate.
The product needed to guide senders, protect recipients and make a sensitive exchange feel simple across web and mobile. It had to preserve warmth without becoming vague and introduce safeguards without making compassion feel clinical.
My delivery scope
03What I led
The decisions and delivery moves that kept the work useful, aligned and accountable.
I kept the emotional purpose visible while turning it into concrete product behaviour: who could request a note, what formats could be used, how messages would be reviewed and what an appropriate recipient experience looked like.
Words such as safe, uplifting and meaningful matter, but a delivery team still needs practical definitions. I translated those expectations into user stories, acceptance criteria and review points.
Regular communication and product reviews helped decisions and feedback arrive while the team could still act on them.
I stayed close from kick-off through development, QA, client review and UAT. The final stages remained part of delivery, not an administrative afterthought.
Product experience
A closer look at the digital experience delivered with the cross-functional team.
Evidence of delivery
Confirmed programme, participation and product outcomes.
A cross-platform web and mobile experience was delivered
Users could create written messages, digital cards and video greetings
Guidance and templates supported appropriate notes
Requests could be submitted on behalf of recipients
What this demonstrates
The product was built around emotion. The delivery still needed precision.
This was technology in service of a deeply human need. I am proud that I helped protect that purpose while giving the team the clarity required to build it.